Tuesday, March 9, 2010

TED Talk Tuesday: Dan Ariely asks, Are we in control of our own decisions?

Fascinating and funny talk. One great quote regarding our tendency to pick the default: "We care (about a particular decision), it's difficult, it's complex, and it's so complex that we don't know what to do. And because we have no idea what to do, we just pick whatever it was that was chosen for us." And another: "The moment you set [an option] as the default, it has a huge power on whatever people end up doing."

How often do we pick the default by.... default?



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